Advisory services to assist enterprises deliver success


Synonym Advisory’s objective is to provide its clients – whether enterprises or vendors – with common-sense research, markets advice and input about today’s and tomorrow’s information technology/communications. We satisfy our objective when our clients achieve their objectives.

The focus for our advisory services includes:

We are also developing new research into next generation Edge Computing, especially as it may apply across IT.



offers wisdom and common sense based on > 40 years of accumulated tech sector experience

Strategy consulting

discusses the key events in your industry sectors (such as the latest news, industry drivers, etc.) and provides focus forwards

Enhanced content placement

consists of specifically targeted, by the client, content creation

Thought leadership

is the production of content (written, podcasts, web site materials, graphics, etc.) which provide leverage for SA clients and/or their products and services

Message enhancement

takes client-originated content and improves it for greater impact with the end target audience

Announcement reviews (including press releases)

are integral to new product and service launches; SA adds ‘beyond the client’ awareness to add dimensions and/or prevent errors


Recent blogs and/or commentaries relevant to Synonym Advisory focus areas include:


Picture of Ian Murphy

Ian Murphy

After serving in the Military, Ian has worked in IT for over 35 years. He has worked across development, support and security. He has also been a consultant, technology analyst and journalist. He has worked at or with enterprises including IBM, HP, Microsoft, Toyota, Information Services International and many others.

While technology remains one focus, Ian also covers science fiction, sport and progressive rock. When not writing, Ian is playing, coaching and umpiring field hockey. He keeps goal for the Royal Navy Masters and Grand Masters hockey teams as well as the UK Armed Forces over-50’s.

Ian also plays rugby with the Combined Services Barbarians to support charities that raise money to support UK veterans health issues.

Ian can be reached at:

Picture of Steve Brooks

Steve Brooks

Steve has worked in the IT industry for more than three decades. During his career he has had roles as a consultant, developer, trainer, Unix Systems Administrator and in IT leadership.

He has worked in several verticals including 17 years in a professional services firm where he spent several years as CIO. He has also worked for an ISV, Manufacturer, Financial Services organisation and the Civil Service. As a consultant he has also spent time in several other industries including recruitment and retail.

Having completed his MBA he now works as an analyst, publisher and journalist with a specific domain knowledge around PSA (Professional Services Automation) and mid market ERP.

When not writing he can be found walking the dog or reading, generally military history.

Steve can be reached at:

Picture of Charles Brett

Charles Brett

Charles Brett is a business/technology consultant and analyst. His specialist areas include enterprise
software (including supply chain), blockchain technologies and enterprise mobility tech. Specific industry sectors of interest and experience include finance (especially systems supporting wholesale finance), telecommunications and green energy. Companies with whom Charles has worked include the largest - like JP Morgan and IBM and many smaller ones.

Charles has spoken at multiple industry conferences, has written for numerous publications (including the London Times and the Financial Times) and is a contributor to Enterprise Times.

He was the General Chair of the bi-annual High Performance Transactions Systems Systems Workshop held in Asilomar, CA in 2005. His technology books include: Making the Most of Mobility Vol I (eBook, 2012); Explaining iTunes, iPhones and iPads for Windows Users (eBook, 2011); 5 Axes of Business Application Integration (2004).

His Corruption Series novels include: The HolyPhone Confessional Crisis, Corruption's Price: A Spanish Deceit, Virginity Despoiled and Resurrection; these combine corruption with a technology edge.

Charles has a Masters in Modern History, from the University of Oxford. He has lived or worked in Italy, Abu Dhabi, South Africa, California and New York, Israel Estonia and Cyprus (where he is currently resident). He is scheduled to transfer to Madrid, Spain in 2H2019. He can be contacted at:


Synonym Advisory is a brand of  Synonym Ltd .  Synonym Advisory provides advice to client enterprises.

Synonym Ltd is a registered limited company in England – Companies House # 02528535. Its VAT # is: GB528563524 and its trading address is: 15 Ravens Close, Knaphill, Surrey, GU21 2LD, UK.

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